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While streaming video with Facebook Live is still quite new, I have seen more issues here. While this is great for the user, it’s less great for the marketer. So it’s ultimately a tradeoff: Can the marketer get more sales as a result of reaching more people than they could while collecting a smaller number of email addresses? Or maybe they like a page that they follow very casually. From those places, you can only stream from your webcam.
The quality of the audio and video relies heavily on the bandwidth and connection speed of the user. You may not get an email address up front, but there is something else you can do to follow up (I’ll get to that later).3. This could be a major annoyance if you’re streaming to your Facebook page. But you can stream webinars using a third party tool that then utilizes the Facebook API. I’ve experimented with it and found it to be a bit clunky. And it certainly does the trick if you’re on a tight budget.
The title and description are the title of the video and description as it will appear on your post. Click “Create” when you’re done to generate an RTMP URL location (don’t worry about what that is, it doesn’t really matter). This is essentially grabbing screens that you will be airing on the video.
You can simply stream to your Facebook profile if you want. You can capture from other devices that are connected to your computer (like a microphone or another camera).
And given Facebook’s emphasis on live video, they’re even likely to be notified when it starts.4.
Commenting I’ve found webinars conducted via Facebook Live to be much more social than the typical webinar. Others watching the video can also communicate with one another.
Pricing starts at .95 per month (this is an introductory price that will go up to .95 per month).
Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. They provide the ability to stream the host’s desktop, typically featuring a series of slides.
Traditionally, this has meant creating lead forms and landing pages that entice visitors to provide an email address to reserve a spot and attend at a planned time (there is evergreen webinar software as well that streams recordings around the clock, but I’m not going there).
Some simply have more or different bells and whistles than others.
I am currently using Wirecast to stream my weekly webinars to my Power Hitters Club – Elite community within the private Facebook group.But with Facebook Live, you have no such restrictions.